Well, actually, during the early phases of your research into memes you’ll find out pretty quickly that some of the reasons why songs become huge hits often have little to do with songwriting genius. In this context, by ‘meme’ you can read ‘hit song’, and thanks to the internet you can audition pretty much every hit song going and try to learn as much as possible from the songwriting geniuses who crafted them.and then ‘mutate’ these hits into fabulous memes of your own. So how do you create a fantastic, widely-shared meme? Well, if we are to buy into the theory, a starting point would be by looking to other ‘successful’ memes and trying to find out why they became successful. Now of course these days when people talk about memes, they are really referring to anything shared by George Takei on Facebook, but since music is now just as easy to share on the web as any other piece of digital content, I think it’s only proper to treat it the same way as a good Miley Cyrus Facebook gag. The ‘stronger’ the meme, the theory goes, the more likely it is to spread a comparison is made with the spread of genes via natural selection, with memes being part of a sort of ‘survival of the fittest idea’ scenario. According to proponents of memetics like Richard Dawkins, memes are ideas that spread from person to person within a culture. This all boils down to thinking about your songs in a different way: not as pieces of music but as ‘memes’.
Today I’m going to tell you to put all thoughts of PR and marketing to one side for a minute, and use a theory called memetics to help you reach the status of global rock superstar (or richest but still the most miserable looking shoegazer on the block take your pick).
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